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Large crowd at an open-air concert in front of a stage with large inflatable pink decoration and the inscription '6PM'.

Building and scaling 6PM into Germany’s leading streetwear and community brand through consistent brand building, operational excellence, and strategic guidance.

Nahaufnahme eines Smartphones mit dem Icon der App 'Meine Vorsorge' neben Kalender-, Mail- und Notizen-Apps auf dem Bildschirm.

Development of a new corporate identity that combines trust, credibility, and modernity while remaining consistent across all brand touchpoints.

Laptop mit offener Mode-Webseite, die Pullover, Kleider, Hosen und Jeans zeigt, mit dem Text "We are not sustainable" in Blau.

Ettics - Customized Multibrandstore with a Twist

Relaunch of the ettics online store with a clear multi-brand structure, strong brand storytelling, and smart conversion mechanics - consistently aligned with Brand DNA and performance.

Four transparent, transparent bubbles, three of which are connected together, on a grey background.

Ganzheitliche Strategie- und CI-Entwicklung für Exploro. Vom Amazon-Player zur Lifestyle-orientierten Self-Testing-Brand mit klarer Positionierung und hoher Wiedererkennbarkeit.

Development of a bold and humorous brand campaign that positions Swisspur as a confident premium alternative to the market leader, highlighting true Swiss quality and craftsmanship.

Tablet zeigt eine Webseite mit Damenmode, darunter Chelsea Boots und eine Frau in einem Mantel, alles in einem minimalistischen Design.

Optimization of the etiql Shopify store with a focus on user experience, membership structure, and performance - driving higher conversion rates and a premium digital experience.

Drei Gewürzröhrchen in einem Holzständer mit der Aufschrift mykraut, daneben ein Brot mit Aufstrich und eine weiße Vase mit getrockneten Blumen vor grünem Hintergrund.

Strategic transformation of mykraut from a D2C-driven model to a structured and profitable B2B sales approach with predictable revenues, reduced complexity, and sustainable scalability.

Drei Bilder zeigen Innenraumgestaltung und Wohnaccessoires in leuchtendem Grün, einschließlich Schrankwand, Wandhaken, Kerzenhalter, Regale mit Deko und einem Regal an einer Außenwand.

+287% revenue driven by a data-driven multi-channel performance strategy, increasing AOV and enabling sustainable growth despite a limited budget.

Person hält ein Tablet, das eine ausverkaufte Lebensdauer-Freizeitdecke mit rotem Muster zeigt.

Redesign of a Shopify store for Life is Pain, creating a digital boutique experience with clean aesthetics, minimal structure, and a premium feel without sacrificing performance.

Sechs Plakate an einer Ziegelsteinwand warnen vor dem Kauf bei Ettics und betonen Nachhaltigkeit, mit Slogans wie „Jeder Kauf schmerzt“ und „Wir sind nicht nachhaltig“. Ein Plakat zeigt schmutzige Kleidung.

Ettics - We are not Sustainable

Creation of a bold brand campaign that challenges the sustainability narrative through radical honesty, sparks attention, and clearly differentiates ettics from greenwashing-driven competitors.

Zwei Roboterarme halten ein Tablet mit Videoaufnahme einer modischen Laufsteg-Show vor einem bunten Hintergrund.

Redesign and development of Jnorig’s digital flagship store - combining editorial aesthetics, made-to-order functionality, and AR experiences for a modern luxury shopping journey.

Billboard on a wall shows a blue IrisGo® mug with a black lid, which casts a shadow in the shape of a pocket.

Development of a high-impact brand campaign that playfully leverages a viral hype and positions IRISgo® as a smart, sustainable alternative.

People under and around a large black and yellow tent with the inscription 'Bleane' on a square with trees and buildings in cloudy skies.

Record growth in new app registrations through the execution of a nationwide campus pop-up tour with 15 stops and immersive, experience-driven audience activation.

A Mindtraveler Showcase: Four women are standing smiling in colorful, patterned clothes in front of a white wall with the number 16.

11.04x ROAS achieved through the development and execution of a data-driven Q4 performance strategy, maximizing seasonal peaks and delivering record-breaking revenues.

Ein Smartphone zeigt eine Online-Shop-Seite für einen schwarzen Seiden-BH namens Athena Silk Bra Black mit Preis und Farboptionen.

Holistic shop optimization with a strong focus on conversion improvement, targeted up- and cross-selling mechanics, and a UX that seamlessly combines aesthetics, performance, and brand impact.

Ein Smartphone zeigt eine Online-Shop-Seite für einen schwarzen Seiden-BH namens Athena Silk Bra Black mit Preis und Farboptionen.

Experience-driven event and brand activations for Misomo, combining strong community connection, cultural relevance, and measurable growth during peak season.

Laptop auf weißer Bettdecke mit einer Website, die ein hellbeiges Bettwäsche-Set zeigt, daneben ein Tablett mit Croissant.

Concept and implementation of a premium Shopify store that combines refined aesthetics, intuitive navigation, and targeted conversion optimization into a seamless shopping experience.

Billboard on the beach with three colorful swim rings and the text 'Out of Office — Enjoy your summer with our swim rings'.

misomo - Peak Season

Peak Season reimagined: Through curated offline experiences and iconic collaborations, we created measurable impact for misomo’s brand, revenue, and community in summer 2023.

Smartphone shows a website with various sneakers in a minimalistic, black-grey environment between two black rocks.

Implementation of a fast Shopify 2.0 theme switch for ARYS, combining brand aligned design, performance improvements and targeted frontend measures to optimize conversion.

Drei iPhone-Bildschirme: links Album mit neuer Benennung auf 'SUMMER COLLECTION 24'; Mitte Person mit rotem Haar und schwarzem Top vor Vorhang; rechts Person hebt Laptop, daneben Ordner und Text zu Modeartikeln mit Preisen.

Life is Pain - Digital Nightmares

Concept development for a campaign merging streetwear with digital interface aesthetics - inspired by digital-native culture and staged at the intersection of online and offline.

Tablet zeigt Website mit Projektbeschreibung und Foto des Studentenwohnheims Unity in München-Pasing.

MAI Architekten

New website for an architecture studio combining clarity, reduced aesthetics and functionality - with a strong focus on portfolio, team and user experience.

Laptop with an open web page showing a wooden laptop table with details and a price of 149 euros.

Digital relaunch for Jungholz: A modern Shopify store that puts premium craftsmanship front and center - combining clear brand positioning, AR features, a dedicated B2B setup, and conversion-driven optimization.

Man Photographs Woman Posing on Roof with Historic Building in the Background

Interview with Jessica von Lindau

Jessica von Lindau on the growing role of AI in modeling - between technological innovation and the question of how much humanity the future of fashion truly needs.

Two men in summer clothes stand next to a golf cart with golf clubs on a green golf course.

Interview with Flemming Pinck of Inferno Golf

Flemming Pinck on the transition from Inferno Ragazzi to Inferno Golf, new target audiences in golf, and the courage to rethink a traditional sport.

Young woman with long brown hair holding a UEFA Champions League soccer ball against a dark background.

Interview with Laetizia Brückmann (Sc Bürgeramt)

Laetizia Brückmann on responsibility in the ICON LEAGUE, female empowerment in football, and the future of small-sided formats.

Julius Schweizer from Gateway wearing a black turtleneck sweater stands in front of a cluttered desk and a bookshelf in an office.

Interview with Managing Director of Gateway

How years of VC experience became a service unit built for real execution - Julius Schweizer on Gateway.

Schattierte Hand, die ein transparentes quadratisches Objekt mit einem großen schwarzen Buchstaben 'G.' darauf hält.

Press Release: Gateway Launch

PAPA OSCAR Ventures Launches Gateway: Operative Venture Expertise Accessible to External Companies for the First Time

Man Photographs Woman Posing on Roof with Historic Building in the Background

Interview with Jessica von Lindau

Jessica von Lindau on the growing role of AI in modeling - between technological innovation and the question of how much humanity the future of fashion truly needs.

Two men in summer clothes stand next to a golf cart with golf clubs on a green golf course.

Interview with Flemming Pinck of Inferno Golf

Flemming Pinck on the transition from Inferno Ragazzi to Inferno Golf, new target audiences in golf, and the courage to rethink a traditional sport.

Young woman with long brown hair holding a UEFA Champions League soccer ball against a dark background.

Interview with Laetizia Brückmann (Sc Bürgeramt)

Laetizia Brückmann on responsibility in the ICON LEAGUE, female empowerment in football, and the future of small-sided formats.

Julius Schweizer from Gateway wearing a black turtleneck sweater stands in front of a cluttered desk and a bookshelf in an office.

Interview with Managing Director of Gateway

How years of VC experience became a service unit built for real execution - Julius Schweizer on Gateway.

Schattierte Hand, die ein transparentes quadratisches Objekt mit einem großen schwarzen Buchstaben 'G.' darauf hält.

Press Release: Gateway Launch

PAPA OSCAR Ventures Launches Gateway: Operative Venture Expertise Accessible to External Companies for the First Time

Large crowd at an open-air concert in front of a stage with large inflatable pink decoration and the inscription '6PM'.

Building and scaling 6PM into Germany’s leading streetwear and community brand through consistent brand building, operational excellence, and strategic guidance.

Nahaufnahme eines Smartphones mit dem Icon der App 'Meine Vorsorge' neben Kalender-, Mail- und Notizen-Apps auf dem Bildschirm.

Development of a new corporate identity that combines trust, credibility, and modernity while remaining consistent across all brand touchpoints.

Laptop mit offener Mode-Webseite, die Pullover, Kleider, Hosen und Jeans zeigt, mit dem Text "We are not sustainable" in Blau.

Ettics - Customized Multibrandstore with a Twist

Relaunch of the ettics online store with a clear multi-brand structure, strong brand storytelling, and smart conversion mechanics - consistently aligned with Brand DNA and performance.

Four transparent, transparent bubbles, three of which are connected together, on a grey background.

Holistic strategy and brand identity development for Exploro. Transforming from an Amazon-first player into a lifestyle-oriented self-testing brand with clear positioning and strong recognition.

Development of a bold and humorous brand campaign that positions Swisspur as a confident premium alternative to the market leader, highlighting true Swiss quality and craftsmanship.

Tablet zeigt eine Webseite mit Damenmode, darunter Chelsea Boots und eine Frau in einem Mantel, alles in einem minimalistischen Design.

Optimization of the etiql Shopify store with a focus on user experience, membership structure, and performance - driving higher conversion rates and a premium digital experience.

Drei Gewürzröhrchen in einem Holzständer mit der Aufschrift mykraut, daneben ein Brot mit Aufstrich und eine weiße Vase mit getrockneten Blumen vor grünem Hintergrund.

Strategic transformation of mykraut from a D2C-driven model to a structured and profitable B2B sales approach with predictable revenues, reduced complexity, and sustainable scalability.

Drei Bilder zeigen Innenraumgestaltung und Wohnaccessoires in leuchtendem Grün, einschließlich Schrankwand, Wandhaken, Kerzenhalter, Regale mit Deko und einem Regal an einer Außenwand.

+287% revenue driven by a data-driven multi-channel performance strategy, increasing AOV and enabling sustainable growth despite a limited budget.

Person hält ein Tablet, das eine ausverkaufte Lebensdauer-Freizeitdecke mit rotem Muster zeigt.

Redesign of a Shopify store for Life is Pain, creating a digital boutique experience with clean aesthetics, minimal structure, and a premium feel without sacrificing performance.

Sechs Plakate an einer Ziegelsteinwand warnen vor dem Kauf bei Ettics und betonen Nachhaltigkeit, mit Slogans wie „Jeder Kauf schmerzt“ und „Wir sind nicht nachhaltig“. Ein Plakat zeigt schmutzige Kleidung.

Ettics - We are not Sustainable

Creation of a bold brand campaign that challenges the sustainability narrative through radical honesty, sparks attention, and clearly differentiates ettics from greenwashing-driven competitors.

Zwei Roboterarme halten ein Tablet mit Videoaufnahme einer modischen Laufsteg-Show vor einem bunten Hintergrund.

Redesign and development of Jnorig’s digital flagship store - combining editorial aesthetics, made-to-order functionality, and AR experiences for a modern luxury shopping journey.

Billboard on a wall shows a blue IrisGo® mug with a black lid, which casts a shadow in the shape of a pocket.

Development of a high-impact brand campaign that playfully leverages a viral hype and positions IRISgo® as a smart, sustainable alternative.

People under and around a large black and yellow tent with the inscription 'Bleane' on a square with trees and buildings in cloudy skies.

Record growth in new app registrations through the execution of a nationwide campus pop-up tour with 15 stops and immersive, experience-driven audience activation.

A Mindtraveler Showcase: Four women are standing smiling in colorful, patterned clothes in front of a white wall with the number 16.

11.04x ROAS achieved through the development and execution of a data-driven Q4 performance strategy, maximizing seasonal peaks and delivering record-breaking revenues.

Ein Smartphone zeigt eine Online-Shop-Seite für einen schwarzen Seiden-BH namens Athena Silk Bra Black mit Preis und Farboptionen.

Holistic shop optimization with a strong focus on conversion improvement, targeted up- and cross-selling mechanics, and a UX that seamlessly combines aesthetics, performance, and brand impact.

Crowd of people in front of a shop with blue inflatable rings and a red inflatable dog on the canopy, a red Ferrari and a white SUV in front of it.

Experience-driven event and brand activations for Misomo, combining strong community connection, cultural relevance, and measurable growth during peak season.

Laptop auf weißer Bettdecke mit einer Website, die ein hellbeiges Bettwäsche-Set zeigt, daneben ein Tablett mit Croissant.

Concept and implementation of a premium Shopify store that combines refined aesthetics, intuitive navigation, and targeted conversion optimization into a seamless shopping experience.

Billboard on the beach with three colorful swim rings and the text 'Out of Office — Enjoy your summer with our swim rings'.

misomo - Peak Season

Peak Season reimagined: Through curated offline experiences and iconic collaborations, we created measurable impact for misomo’s brand, revenue, and community in summer 2023.

Smartphone shows a website with various sneakers in a minimalistic, black-grey environment between two black rocks.

Implementation of a fast Shopify 2.0 theme switch for ARYS, combining brand aligned design, performance improvements and targeted frontend measures to optimize conversion.

Drei iPhone-Bildschirme: links Album mit neuer Benennung auf 'SUMMER COLLECTION 24'; Mitte Person mit rotem Haar und schwarzem Top vor Vorhang; rechts Person hebt Laptop, daneben Ordner und Text zu Modeartikeln mit Preisen.

Life is Pain - Digital Nightmares

Concept development for a campaign merging streetwear with digital interface aesthetics - inspired by digital-native culture and staged at the intersection of online and offline.

Tablet zeigt Website mit Projektbeschreibung und Foto des Studentenwohnheims Unity in München-Pasing.

MAI Architekten

New website for an architecture studio combining clarity, reduced aesthetics and functionality - with a strong focus on portfolio, team and user experience.

Laptop with an open web page showing a wooden laptop table with details and a price of 149 euros.

Digital relaunch for Jungholz: A modern Shopify store that puts premium craftsmanship front and center - combining clear brand positioning, AR features, a dedicated B2B setup, and conversion-driven optimization.

Ready for your Brands new chapter?

Whether you’re seeking strategic advice, operational support or want to explore potential collaboration - we’re always open to connecting with ambitious founders, industry leaders and like-minded partners.