Digital refinement for fine craftsmanship

Laptop shows a Jungholz website with a laptop table made of wood for 149 euros.Laptop shows a web page with a wooden laptop table, product details and a price of 149.00 euros.
Project:
Service:
Channel:
Year:
Shop Design & Development
Online Shop (Shopify)
2022
Project:
Jungholz
Service:
Shop Deign & Development
Channel:
Online Shop (Shopify)
Year:
2022
Jungholz is an interior and lifestyle start-up based in Dresden, crafting high-quality furniture and desk products from premium woods - best known for its viral laptop table. The brand stands for thoughtful design, precise craftsmanship, and long-lasting quality, making a statement both in home offices and living spaces.
The person is holding a tablet and using a pen that displays a web page with furniture and accessories.Person holds a tablet and uses a pen to display a web page with various furniture and home accessories.
Our task was to completely rethink the existing webshop - both in design and functionality - to increase the conversion rate, sharpen the brand profile, and meet the growing demands of both B2C and B2B customers.

The result is a clean, modern look that puts the products front and center while clearly communicating the brand’s identity. For the B2B segment, we developed a dedicated frontend and backend structure to efficiently handle retailer inquiries and bulk orders.
Smartphone shows shopping cart with a small oak laptop table for 120 euros on a wooden surface.
Laptop on a wooden table shows a web page with various wood products and accessories.Smartphone shows a digital shopping cart with a small oak laptop table for 120 euros on a wooden table.Laptop on wooden table shows product overview with minimalistic wooden accessories on screen.
A key highlight is the integrated AR feature, allowing customers to virtually place products in their own homes. In addition, we implemented a product customizer for individual engravings and personalizations, as well as product videos to better showcase bestsellers.

To optimize conversion, we introduced a new bundling structure to increase AOV, carried out targeted product page optimizations, redesigned icons, and added numerous trust elements to make the shopping experience more transparent and credible.
Tablet zeigt eine Webseite mit Bild eines Teams von neun Personen vor weißen Wänden und Pflanzen mit der Überschrift 'Unsere Story' und Text über nachhaltige Designprodukte aus Holz.Tablet on wooden table shows a group of nine people wearing black T-shirts in front of plants with the text 'OUR STORY' and a description of sustainable wooden design products.
With this relaunch, Jungholz was digitally repositioned - functional, brand-focused, and future-ready.

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