#WhatFoundersSay: kolor

The biggest benefit was the shift from isolated marketing activities to a fully integrated, cross-channel system. Paid and organic now work hand in hand - which is reflected not only in our revenue, but also in the growth of our Instagram community. With clear structures on both campaign and channel level, we were able to scale in a sustainable and measurable way.

The results after 24 months speak for themselves: +287% revenue, +151% AOV, +274% orders, and +3,600% more sessions. On Instagram, we grew to over 30,000 followers during that time - driven by a consistent organic strategy that works closely with our paid setup.

What impressed us the most: profitability remained stable despite significant growth. Google became our strongest revenue driver, Meta evolved into our core brand and retargeting engine, and Pinterest turned into a highly efficient upper-funnel channel. Without this structure, that level of growth wouldn’t have been possible.

“We learned the most in performance marketing - both technically and strategically. But beyond that, the key takeaway was prioritization. We now understand which 20% of tasks actually drive 80% of the results. That fundamentally changed how we operate. Through Gateway, we developed a clear understanding of how sustainable growth is built - and which levers truly matter.”

The collaboration went far beyond traditional marketing. Together, we simplified processes, implemented automations, improved our logistics setup, and professionalized internal workflows. Our Instagram strategy was also completely rethought - with clear content, defined posting frequency, and a visual language aligned with the brand. Gateway doesn’t act like a typical service provider, but as a true growth partner – and that made a real difference for us, both operationally and strategically.

“Gateway is the right partner for brands that want to grow seriously and in a structured way - founders who have a strong product but need structure, speed, and cross-channel expertise. We would choose to work with them again anytime.”

PAPA OSCAR Ventures GmbH was founded in 2017 and is today one of the leading investment firms for E-commerce and Direct-to-Consumer brands in Europe. The company combines capital with comprehensive operational support through internal expert teams in marketing, sales, strategy, product development, and IT.