As a first step, we implemented a comprehensive and completely revised tracking setup and integrated a third-party tracking tool that analyzed the entire customer journey in detail - from first touch to last touch. This allowed us to collect meaningful data from the outset, which served as the foundation for decision-making, precise campaign control, and clear visibility of synergies between channels.

Phase 1 - Google Ads (Month 1-24)
As part of a holistic account audit and a detailed analysis of the target market and competitors, it quickly became evident that a focused launch on Google offered the greatest immediate potential to improve advertising efficiency. We therefore began by building search and Performance Max campaigns to rapidly generate valuable conversion data. From the beginning, the strategic focus was placed on high-margin, higher-priced products in order to sustainably increase average order value (AOV) and ensure profitability.

Over a period of 24 months, AOV increased from 35 EUR to 88 EUR - an increase of 151%. Precise campaign steering led to a significant increase in conversion value per order and enabled profitable scaling - with stable or even reduced traffic volume.

Phase 2 - Meta Ads (Month 3-24)
Based on the strong results achieved through Google campaigns, we were subsequently commissioned to manage Meta as well. After successfully launching Google and establishing a reliable data foundation, the next step was to increase overall traffic and strategically address and convert warm leads through additional channels. Meta developed into a reach and retargeting engine.
Through the use of lookalike audiences and synchronization with Google conversion data, target groups could be identified and addressed with significantly higher precision. Meta not only contributed substantially to brand building, but also drove a noticeable increase in repeat purchases.